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Local SEO Strategy: Getting Noticed

  •  Meta Search Engines
  •  Primary Citations
  •  Other Citations
  •  Voice Search


Maximizing Your Local SEO Strategy: Getting Noticed, Citations, and Voice Searches

In today’s fast-paced digital world, getting your local business noticed is no easy feat. But the good news is that with the right Local SEO strategies, you can not only enhance your online presence but also ensure that you’re visible on the major meta search engines. In this blog, we’ll explore the essential elements of local search optimization, the role of citations, and the significance of adapting to voice searches.

Is Your Business Getting Noticed?

Local SEO, or Local Search Engine Optimization, is a powerful tool that helps your business shine in the online world. It’s all about increasing your visibility in local search results, making it easier for potential customers to find you.

But where do you start?

The Power of Meta Search Engines

Meta search engines serve as intermediaries, aggregating information from various sources to provide users with comprehensive and accurate data. The big three meta search engines that dominate the local search scene are Google, Bing, and Apple Maps.

     Google and Google My Business:  Claim and optimize your Google My Business listing. It’s your digital storefront, where you can showcase your business hours, location, and receive customer reviews.

Bing and Bing Places:   Don’t underestimate Bing’s reach. Set up your business listing on Bing Places, ensuring you’re accessible to users who prefer this search engine.

Apple Maps: Apple Maps is the default mapping app on iOS devices. Make sure your business is listed here so that iPhone users can easily find you.

 Mastering Primary Citations

Primary citations are the foundation of your online presence, and you need to ensure they’re rock-solid. Focus on these data drivers:

Foursquare:  Foursquare is a trusted source for location data. Make sure your business is present and correct here.

Data Axle:   Formerly known as Infogroup, Data Axle is a key player in providing data for local search. Having your business details listed here is crucial.

Neustar / Localeze:   Neustar’s Localeze is another vital source for business data, so ensure your listing is updated.

Yelp:  Yelp is a popular platform where customers leave reviews and search for businesses. Claiming and optimizing your Yelp listing can significantly boost your online presence and reputation. Yelp is being used more and more for data.

 Expanding Your Reach with Other Citations

In addition to primary citations, secondary citations can be a hidden gem for boosting your online presence. Consider listing your business on platforms like YP, US City, Hotfrog, Show Me Local, and many others – over 50 in total. These lesser-known platforms can generate valuable backlinks to your website, increasing your visibility in local searches

The key to success in local search is consistency and constant updates. Ensure that your business information, including name, address, and phone number (NAP), is consistent across all platforms. Regularly update your Google My Business listing – ideally once a week – to keep customers informed about any changes or promotions.

Don’t forget to make your descriptions compelling and keyword-rich. Use relevant keywords and phrases that potential customers are likely to search for. This will increase the likelihood of your business appearing in local search results.

Voice Searches: A Growing Trend

As voice searches continue to gain popularity, it’s reassuring to know that most voice searches involve longer and more specific keyword phrases. People use more natural, conversational language when speaking to voice-activated devices, making your keyword-rich listings even more critical. By aligning your online presence with the language of voice search, you increase the chances of your business being discovered by users who rely on voice-activated assistants like Siri, Alexa, or Google Assistant. So, always strive to keep your listings as comprehensive and keyword-rich as possible.

In conclusion, local search is a dynamic field where consistency and constant updates are key. By making the most of the big three meta search engines, mastering primary citations, expanding your reach with secondary citations, and adapting to voice searches, you can boost your local SEO and ensure your business stands out in the digital crowd. And with voice searches on the rise, you’re well-prepared for the future of local search.  Check out GMB for the cost of not being at the top.